Discussion question:
Given what Bob told us about the new opportunities to
influence ocean policy, and what Jim Kent said about how marketing works at
WHOI, how do we, the trustees, get the public to value the oceans as if their
lives depend on it?
Suggestions:
1. Taking into account what happened in the Indian Ocean, get a
well-known songwriter and singer to get out a song about the ocean.
2. Re education, Ocean Commission strongly supported iniative in
excellence in education - give immediate access to ocean science information to
teachers in the classroom. Also,
connect all the databases, and convert to useful information.
3. Ocean advocacy - we do not have a trade association or
lobbying group thinking of community needs.Need an independent group to advocate for the oceans, funded in part
perhaps by WHOI, and leveraging off the resources of other organizations in the
community.
4. Make policy makers more aware by using Ocean Institutes to
identify research priorities.
5. Medium term:dramatically re-prioritize conference center to help us promote
importance of ocean science (2-5 years).Immediately: Dive and Discover
on Discovery Channel - get a real-world, non-scientific presenter to do a
series (perhaps starting with tsunami) and develop a production relationship to
enable appealing science presentations for a wide audience.
6. Build a network of people like Sylvia Earle, who know a piece
of the subject (broad subject being the oceans), maybe 10-50 people who have
gone beyond the constraints described by Jim Kent. Connect with Ocean Institutes.
7. As sources of support change, so do expectations of WHOI. Need greater attention to concept of water
on earth (not just the oceans) connected to life on earth, and how our science
illuminates that connection. Also need
to understand who our audiences are, and what their needs are, and equip
ourselves as Trustees to address those questions. Perhaps need a task force to examine both message and strategy.
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