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Authoring > Web Style Guide
WHOI Web Style Guide
You can give your web
pages the WHOI "look and feel" by using some or all of the following:
 Background,
text and link colors
If you are editing the HTML code directly, add the following attributes
to the <body> tag of your document:
<body bgcolor="#ffffff"
text="#000000" link="#003366" alink="#666666" vlink="#6699cc">
In Netscape Composer, click
your right mouse button over the page and select Page Colors
and Properties from the menu. The following table will
give you the color codes (in hexadecimal or decimal) you will need
to modify the page properties.
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HTML Property
|
HTML code
|
Color
|
Hexadecimal
code
|
Decimal
RGB code
|
| Background |
bgcolor=[color] |
white |
#ffffff |
R=255 G=255 B=255 |
| text |
text=[color] |
black |
#000000 |
R=0 G=0 B=0 |
| links |
link=[color] |
dark WHOI blue |
#003366 |
R=0 G=51 B=102 |
| active links |
alink=[color] |
grey |
#666666 |
R=102 G=102 B=102 |
| visited links |
vlink=[color] |
medium WHOI blue |
#6699cc |
R=102 G=153 B=204 |
Use
WHOI icons and logos
| Use the WHOI collection of web icons
and logos to give your pages the WHOI "look and feel".
If you would like to hire the CIS web team to create a banner
for your site, contact webgeek@whoi.edu. |
Use
Meta Tags to provide keywords and a description of your site
| Use Meta tags to provide keywords and a description of your
site. Most search engines will use the meta information
that you provide. The description tag will be used for
the summary that the search engine would normally create itself.
The keyword tag provides keywords for the search engine to
associate with your page and gives you greater control over
how your page will appear. Try to use specific keywords
rather than more general keywords.
For example, the meta tags for the WHOI Marine Operations
web pages are:
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<meta name="description"
content="Woods Hole Oceanographic Institution's (WHOI)
Marine Operations home page, providing information on our
our research vessels (ATLANTIS, KNORR, OCEANUS, ASTERIAS),
the submersible ALVIN, remotely operated vehicles (ROVs) Jason
and Argo, and the autonomous vehicle ABE">
<meta name="keywords" content="ALVIN, Jason, Argo,
ATLANTIS, KNORR, OCEANUS, ships, research vessels, submarine,
submersible, ROV, AUV">
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For more detailed information
on using meta tags, try these resources (which contain links to
even more meta tag sites):
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