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Image of the Day

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WHOI’s Image of the Day (IOD) is consistently one of the most popular features on the Institution’s home page, receiving about 150,000 hits per year. We currently promote IOD through the WHOI homepage (internal and external), the trustees’ page, and an RSS feed, as well as through periodic mentions on Facebook and through other social media outlets. As a result, IOD maintains a prominent place both inside and outside the WHOI community.

The purpose of IOD is to showcase the Institution’s position as a leader in ocean research and education and to generate excitement and interest about oceanography. The audience is intended to be interested public, potential students, educators and students, media, potential donors, and internal viewers, but it also serves to attract the casual visitor to the home page. A 75- to 100-word caption with links to additional WHOI information and resources help lead the reader deeper into related areas of the Institution’s web site..

Because of its nature as a daily feature, IOD requires steady stream of high-quality images to keep up with the schedule for new content and to ensure that it is always fresh, relevant, and, above all, visually interesting. Communications can help by offering photography tips, cameras for loan, and help using WHOI’s Image Management System.

Images can be submitted individually or as whole collections.

Why is it important?
  • Increases the understanding of the Institution’s research and activities
  • Highlights the efforts and activities of groups and individual staff at WHOI
  • Raises awareness of oceanographic ideas and topics
  • Highlights other WHOI web resources and information and drives traffic deeper into the site
  • Helps promote current events
  • Increases the number of new and repeat visitors to WHOI.edu
  • Increases the number and quality of photo submissions to the IMS and create better metadata
  • Increases the licensing of WHOI images
  • Provides images for other outlets (e.g. Annual Report, slideshows, talks, etc.)


Image Sources
  • Cruises
  • Field work
  • Lab work
  • Events and activities
  • Image Collections


Guidelines
  • WHOI must own the copyright to the image.
  • Horizontal (landscape) images work better than vertical (portrait), but we can use either if the content and image are of sufficiently high quality.
  • IOD highlights a range of subjects, including scientists and students at work in the field instruments and technology, physical phenomena, and WHOI events.
  • Images with a connection to a notable date or anniversary are always appreciated.


Image of the Day Editor and Administrator
Ken Kostel
Science Writer/Editor
Communications
Woods Hole Oceanographic Insitution
MS#54
Woods Hole, MA 02543
phone: (508) 289-3771
kkostel@whoi.edu

Jayne Doucette
ImageSource Administrator
Manager of Graphic Services
Graphics
Woods Hole Oceanographic Institution
MS# 05
Woods Hole, MA 02543
phone: (508) 289-2647
fax: (508) 457-2182
jdoucette@whoi.edu

 


Last updated: March 2, 2012
 


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