Reporting to the Manager of Public Information and Internal Communications, the media relations Writer/Publicist is knowledgeable Earth Science writer with experience in public relations. As part of the Public Information team and the larger Communications department, the Writer/Publicist produces new releases, develops and maintains on-going relationships with reporters at news outlets, and contributes to the administrative function of the media relations team.
- Serves as a point-of-contact for media inquires, particularly video and television productions and, as appropriate, directs calls to staff, arranges phone or in-person interviews.
- Identifies target media audience.
- Develops story pitches and promotes them to targeted media.
- Serves as a point-of-contact for Institutional staff on media issues.
- Identifies video as still images using Filmmaker Pro and Image Source database as well as other relevant applications in response to direct media inquires.
- Assists in developing and participating in annual Ocean Science Journalism programs.
- As part of the team, maintains and helps improve on the process for responding to media request, tracking media interactions, and fostering and maintaining relationships.
- Produces press releases and news tips on timely science stories and assembles ancillary materials, such as related imagery, video, and web links.
- Works with Communications team to identify and track potential newsworthy stories.
- Coordinates effort to produce “image-of-the-day” captions for WHOI web site.
- Assists with other Communications writing project as appropriate.
- Assist in updating the Media Relations web pages; including posting releases, tip sheets, visuals and other related material and postings.
- Keeps abreast of changes in the industry and provide recommendation on WHOI’s approach to these changes.
Desired Education/Experience for Hiring
Bachelor’s degree plus 5-10 years of experience in public relations, communications, journalism, science wiring or related fields. Advanced degree a plus. Experience with
Adobe Photoshop, FilmakerPro, Dreamweaver and Microsoft Office. Multimedia experiences a plus.
Physical Aspects of the Job
The worker is subject to a busy office environment. The job is sedentary work involving sitting most of the time. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects.
Last updated: February 25, 2013